Deji Adiatu is another one of those people who makes the rest of us look bad. He migrated from Nigeria to Australia a few years ago and has been working almost non-stop since, not just as an actor who got his break as an extra on no less than The Great Gatsby (yes, that The Great Gatsby) but also with charity organisations like the UN High Commission for Refugees and employment agencies seeking to place people looking for work.
And in the midst of all that he’s been looking after his young son.
Deji is very much a humanist who believes in helping everyone be the best they can. I’m very lucky to have had him as a guest on the podcast!
It’s one thing to talk about getting paid to play, and another to turn your play into something that others will want to buy. But getting the word about how great your thing is and how it will help / entertain people? That’s a whole different kind of challenge, especially when you’re just starting out and your marketing budget doesn’t even have a brass razoo.
That’s where Tim Reid, host of the Small Business Big Marketing podcast, comes in. Tim is a longtime marketing guru who quit working for some huge agencies seven years ago to go into business for himself. Not only is each weekly episode a fun chat with a businessperson taking an innovative approach to connecting with his or her customers, it’s also a great advertisement for Tim’s marketing consultant and speaking services!
I have to thank my old mate Marcus Herstik for hipping me to Tim, who is the kind of guy I want to be when I grow up: Confident, relaxed, gracious and great to share one of his famous fireside chats with!
It’s one thing to start a business in order to sell a product, yet another to believe in the product and its benefits. But Brad Russell, the co-owner and operator of Earth Toys with his wife Bree, lives and breathes a whole philosophy of play that seems absent from most places that sell toys.
In my fifth location interview, I visited Earth Toys, a shop in the middle of Cairns, to talk with Brad about how he and Bree set their business up and how it’s going, but came away not just with that but also a hefty slice of Brad himself.
Brad is a great guy to talk with: Always relaxed, always intelligent and always very insightful. Relax and let this one sink in!
And once you’ve finished this episode, drop in and see Brad when you’re next in the area. You’ll probably leave with something you hadn’t thought about buying before, but with a view on playing – and living – that you’d never considered before.