It’s one thing to talk about getting paid to play, and another to turn your play into something that others will want to buy. But getting the word about how great your thing is and how it will help / entertain people? That’s a whole different kind of challenge, especially when you’re just starting out and your marketing budget doesn’t even have a brass razoo.
That’s where Tim Reid, host of the Small Business Big Marketing podcast, comes in. Tim is a longtime marketing guru who quit working for some huge agencies seven years ago to go into business for himself. Not only is each weekly episode a fun chat with a businessperson taking an innovative approach to connecting with his or her customers, it’s also a great advertisement for Tim’s marketing consultant and speaking services!
I have to thank my old mate Marcus Herstik for hipping me to Tim, who is the kind of guy I want to be when I grow up: Confident, relaxed, gracious and great to share one of his famous fireside chats with!
A few days ago, you did the New Year’s Resolution thing. You took a look at 2012, identified the things you could do better. You opened up your secret heart a bit and made promises to do the things that you’ve always wanted to.
But now it’s the fourth of January, and you’re already looking at the return of the usual routine. Maybe you’re about to go off leave. Maybe you’re already back at work. And as those all too familiar pressures resume their presence in your life, you start to worry. You realise you’ve got no real idea how to get to where you want to be from where you are.
What’s worse, you don’t know what’s just around the corner.
It’s a huge, complex world we live in. Even when we think we have things under control, the vast and microscopic forces of life can conspire to change everything in an instant.
How can we hope to truly make our personal passions real when even our own bodies and brains can conspire against us?
I’m here with good news. Not only can we do it, but people have done it.
I wrote this for an opportunity that didn’t work out, but I didn’t want those words to go to waste! Huge thanks to Chris Harrison for some nifty editing!
Nowadays it seems that being a full-time employee is just as risky as starting your own business. You can devote your life to a company, yet if you find yourself out of the job you’re trained for and experienced in, what do you do?
If Leigh Dall’Osto and Gavin Dunne are any example, the answer would seem to be keep doing what you were already doing – just find different, even unusual ways of doing it.
What’s even more awesome is the thought that I could well keep on going until I hit one hundred episodes. Why not, after all? I’m enjoying my interviews, making new friends of both guests and listeners, learning about audio hardware and editing – who wouldn’t want to keep going?
This relies, though, on my getting at ninety more people on the show. Well, eighty-nine – I already have one more interview recorded.
Who could those eighty-nine people be?
Okay, eighty-nine’s a big number. Let’s just stick with ten for now.