Tag Archives: scheduling

How Frequent Should the Paid to Play Podcast Be?

There’s something I didn’t mention in my last post about marketing the Paid to Play Podcast, because I hadn’t really thought about it at the time. If I want to offer the Podcast as a vehicle for advertising, whether on the site or within episodes, I need to demonstrate to any advertiser that I have an audience that keeps coming back.

Which, therefore, means I have to give that audience reason to keep coming back on a regular basis. Logically, that reason would be new interviews.

But how often should I be providing those new interviews?

How frequent should the Paid to Play Podcast be?

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